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- Netflix discontinues ‘Break Point’
Netflix discontinues ‘Break Point’
If Netflix can't win in tennis, nobody can!
The recent article from the Sports Business Journal titled "Poor ratings, and access concerns led to ending of Netflix's 'Break Point'" provided valuable insight for me. It highlighted that the first season of the show already faced challenges with low viewership. Personally, after watching one episode of season 1, I found it unappealing and chose not to continue. The article shed light on the difficulties faced by the production team, which many people may not be aware of: the hurdles in gaining access to tour stars. Navigating through possessive agents who expect compensation merely for their client's attention can be quite a challenge. Additionally, the ATP/WTA acts as the ultimate gatekeepers at all events, further complicating matters. It is undoubtedly a tough situation to navigate.
A broadcasting insider texted me a link to the article with this remark:
If Netflix can’t win in tennis, no one can. Says a lot about the market and where it is going.
The article ends with a quote from the London Times that made me chuckle: “The series has "often come across as more of a PR exercise than an authentic deep dive into the sport’s inner workings,” but it is “still a significant blow for tennis that the opportunity to captivate a new audience through an annual series has been missed” If you review the aforementioned report concerning the Albachiarra article, one may come to the realization that attracting a "new audience" through streaming content may not be the most effective approach for expanding our sport. (Apologies for the oversight. It should be noted that entertaining content is not intended to promote the growth of tennis. This aligns with the case of the US Open, where the primary objective is to generate revenue for the organizers.)
I’d love to learn how many of our readers have watched ‘Break Point’ and liked it.