Table of Contents

• Ashley’s Tech Blog

  • Racquet Club Marketing Playbook: How to Attract, E …

• Baseline Vision Update:

• Tennibot The Partner Unboxing

• iPlayMe2: Round Robin match scheduling in seconds

• ‘Turf Tank’ Line Painting Robot

• PongBot Tennis Ball Machine

Racquet Club Marketing Playbook: How to Attract, Engage & Retain Players

Running a tennis or pickleball club today means running far more than courts. 

You’re managing community, communication, hospitality, and tech — all at once. The goal of this playbook is to simplify that work into a few systems you can actually maintain, no matter your team size or bandwidth.

1. Build a Real Foundation Before You “Do Marketing.”

Most marketing fails long before the first ad or social post goes out. Every message you send lands on your website, booking page, app, or front desk eventually. If those touchpoints feel confusing or inconsistent, your marketing loses momentum.

Start with your website. It doesn’t have to be fancy — just fast, mobile-friendly, and clear about what you offer and how to get started. A new or curious player should understand who you are and take the next step within seconds.

Then make sure your brand feels unified. Your social profiles, email template, Google listing, CourtReserve pages, and in-club signage should all feel like the same place. Consistency builds trust faster than any campaign can.

Finally, make yourself easy to find. Keep your Google Business Profile updated, use only the social platforms you genuinely intend to maintain, and ensure players know where to log in or book. Before you spend money on ads, your “digital home” needs to be ready.

2. Build a Simple Digital Engine

Once your foundation is solid, start creating predictable visibility.

Social media works best when you keep it simple. Pick a few themes — programs, member moments, coaching insights, facility updates — and post once or twice a week. Use real photos, respond to comments, and keep your tone human. This isn’t about volume; it’s about presence.

Email is still your most reliable owned channel. Send a monthly update with what’s coming up, plus a few targeted messages when needed. A welcome email for new players, a reminder for upcoming clinics, or a quick event recap goes a long way. Once you have a rhythm, automate the basics — especially when your new member is welcomed.

Paid ads are optional, and you only need small tests to learn what works. A $5–10/day Meta or Google test with a clear offer — like a beginner clinic or open house — is enough to see if people respond. Focus on making the landing experience frictionless. If something doesn’t perform, adjust the message or the destination, not the entire strategy.

3. Let Offline Experience Feed Your Online Presence

A big part of your marketing is simply the experience players have in person. Everything from check-in to communication during weather delays shapes how players talk about your facility.

The key is connecting those offline moments to your online system. Use QR codes at the front desk to guide guests to your app, email list, or event calendar. Add new visitors to your contact list. Turn every event — mixers, tournaments, open houses — into content, follow-up, and future invitations. The more your operations and marketing reinforce each other, the easier growth becomes.

Partnerships with local businesses can extend your reach without much effort. A nearby café, sports shop, or PT clinic can co-host events, cross-promote each other, or sponsor tournaments. Online and offline visibility should support each other rather than exist in isolation.

4. Use Tech and Data to Support Retention

New players matter, but long-term success is built on retention. Your data and tools help you keep players engaged and reduce drop-off.

Introduce small, fresh experiences each season — new league formats, themed events, or small facility upgrades. Use your email and app to announce them clearly and consistently. Look at simple patterns, like which players haven’t booked in a while, and reach out early. Even a friendly “here’s what’s new” can bring someone back before they fade.

If you use tools like Patch, you can automate win-back messages based on actual player activity. Even without automation, running a manual monthly re-engagement for inactive players makes a noticeable difference.

Loyalty and referral habits grow naturally when players feel seen. Recognize active members, give early registration access, and make it easy for them to bring friends. You don’t need a complex rewards system — you need consistent appreciation and clear invitations.

5. Measure Just Enough to Stay Smart

You don’t need heavy analytics to know whether your marketing is working. A few key signals tell most of the story: how many new players or members you’re adding, how many events or clinics people are registering for, and how often your existing players are returning.

Check these metrics monthly and look for patterns — what consistently drives engagement, what falls flat, and where players drop off. Over time, you can layer in more advanced measures like Revenue per Player or seasonal retention trends. The goal is not to overwhelm yourself with data, but to make decisions with more clarity and less guesswork.

Your Playbook, Done Your Way

If this still feels like a lot, start small. Clean up your website. Send one monthly email. Run one event with a simple follow-up. Add one automated message. Marketing becomes manageable when you treat it as a set of small, repeatable habits — not a constant scramble.

A consistent foundation, a simple digital engine, a thoughtful player experience, and a little data discipline is enough to build meaningful, lasting growth. Tech won’t replace your community, but it will absolutely help you nurture it.

Want to see how the right club management platform helps you upgrade the experience without adding more effort?

👉 Learn more at CourtReserve.com

What’s New at Baseline Vision?

Can’t get any easier than that, folks.

AI-Driven Tennis Ball Machine THE PARTNER

Imagine never again having to struggle through the manual work of allocating players by court, by opponent, by time-slot, etc., trying to ensure that no player plays the same opponent again, before having played everyone else. 
View this 2-min. video.

“Safe” In-App Messaging: Allow everyone, and your staff, to message each other, and sub-groups, through the iPlayMe2 app, respecting everyone’s privacy, without the need to share member contact data. Data privacy for real.

Events Registration: Publish your facility’s events right through to the iPlayMe2 player app, as well as via text / e-mail. Maximize participation for your events! View this 30-second video.

Run Tournaments + Leagues, and Ladders, elegantly and easily: Any format, for any racquet/paddle sport, with set-up time in minutes. iPlayMe2’s registration engine enables quick sign-up, including finding doubles partners, leaving that “pairing” work to the players themselves, not you! View this 1-minute video.

Check out these other short video intros to iPlayMe2, and download our club brochure ‘25, to visualize how iPlayMe2 can make your work easier ASAP!  And wow your facility’s community in the process.

• Core Features + Capabilities

• Smart Lottery -> Prime-Time Demand

• Game Arranging + Fill-in Requests

iPlayMe2 CEO and Founder Paul Stratta says, “Feel free to book an online meeting via Zoom, using our Calendly link to reserve a convenient date / time-slot. That link always reflects my availability, in your time-zone.

Download the new version of the player app (version 3), via the App Stores and try it yourself, as a player. Scheduling one’s play time should be this easy... tap, swipe and a click. Voilá.”

The Turf Tank website says, “Line Painting Robot — Don't settle for imitators; choose the original, choose Turf Tank. We offer revolutionary field painting solutions for all types of organizations.”

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