Racket Sports Tech for June 2025

Table of Contents

• Ashley’s Tech Blog

  • The Smartest Way to Grow Club Revenue?

• AP News: French Open Controversy

• Sports Business Journal: Beyond Sports + AI

• USTA Florida: SwingVision ELC Demo

• Sports Business Journal: SportAI and Save My Play

The Smartest Way to Grow Club Revenue?

Stop Counting Heads—Start Increasing Revenue Per Player

If you want your club to thrive—not just survive—it’s time to rethink how you define growth. Because court bookings and membership numbers can only take you so far.

The real driver of long-term success?

Revenue Per Player (RPP).

While most clubs chase surface-level metrics like court utilization and sign-up counts, RPP goes deeper. It shows how much value you’re actually capturing from each player—and how well your club is converting participation into profit.

And if you’re ready to grow smarter, not just bigger, increasing RPP is your next power move.

Why RPP Changes the Game

High traffic doesn’t always mean high revenue.

You can have packed courts and still feel like you’re constantly scrambling to cover costs, keep up with demand, or grow your programs.

RPP shifts your mindset. It asks:

• Are we maximizing the value of every player?

• Are we offering the right mix of services, experiences, and pricing?

• Are we building a club that earns more from the same or even fewer members?

When you focus on RPP, growth becomes intentional - and scalable.

How to Increase Revenue Per Player

Here are 6 proven ways clubs are using to turn average players into high-value members (without burning out their teams):

1. Tier Your Memberships

Different players. Different needs. Different price points.

A flat-fee membership model leaves money—and satisfaction—on the table. Tiered memberships let players choose their experience while giving you more flexibility to price for value.

Offer priority perks (like early booking or event discounts) at higher tiers. Give casual players an affordable entry point. Everyone wins.

💡 Pro tip: Show players what they gain at each tier, not just what they pay.

2. Sell Lessons Like a Pro

Lessons and clinics are your most profitable offering. Period.

They appeal to every level—from first-time dabbler to tournament-hungry competitor. They also create ongoing engagement and loyalty.

Group clinics, private coaching, themed intensives—build variety into your programming and price with intention.

💡 Pro tip: Bundle sessions into packages. People buy more when there’s a clear path forward.

3. Turn Events Into Revenue Engines

Socials, mixers, tournaments—they’re more than fun. They’re strategic.

Events strengthen community, boost retention, and unlock new revenue streams.

Charge for premium access. Partner with sponsors. Sell event-branded gear.

💡 Pro tip: Add exclusivity—VIP brackets, member-only invites, or early access perks tied to membership tiers.

4. Rethink Retail

Your pro shop isn’t a nice-to-have—it’s a revenue multiplier.

Paddles, grips, merch, water bottles—every item is an opportunity to increase RPP and elevate your club’s brand.

💡 Pro tip: Introduce club-branded apparel or gear. It builds identity and margin.

5. Offer Smart Food & Beverage

Players want to linger. Give them a reason.

You don’t need a full-service café to add value.

Stock grab-and-go snacks. Try PourMyBev for automated self-pour. Partner with food trucks.

The goal? Keep players on-site longer, spending more, and enjoying every visit.

💡 Pro tip: Offer member-only discounts or tie F&B to events and packages.

6. Use a Platform That Helps You Sell

You can’t increase RPP if no one knows what you offer - or how to buy it.

With CourtReserve, players can discover, book, and pay for lessons, clinics, events, and memberships—all in one place. You can promote directly, run discounts, track revenue, and get visibility into what’s working.

💡 Pro tip: Your club software should be a sales engine, not just a scheduling tool.

A New Era of Club Growth Starts Here

Boosting Revenue Per Player isn’t about squeezing more from your members—it’s about delivering more value, more consistently, and more strategically.

When you do that, players spend more because they’re more engaged.

And your club grows stronger - with every booking, every lesson, every visit.

CourtReserve helps tennis and pickleball clubs increase revenue, streamline operations, and deliver next-level experiences.

👉 Explore what’s possible at CourtReserve.com

The French Open is picking humans over technology. Novak Djokovic thinks that’s a bad call

For Novak Djokovic, this is a relatively easy call: He, like many players, thinks the French Open is making a mistake by eschewing the electronic line-calling used at most big tennis tournaments and instead remaining old school by letting line judges decide whether serves or other shots land in or out.

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Beyond Sports unveils new AI commentary system for tennis

Beyond Sports has unveiled a new AI commentary system specific to the sport of tennis. The system leverages predictive models -- e.g., win probability -- that the company has developed to inform automated commentary whose tone is flexible to specific moments within a match.

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Powering the Future of Tennis: SwingVision ELC Demo, Tournament Director & Officials Workshop

One of the weekend’s highlights was the on-court demonstration of SwingVision’s Electric Line Calling system, led by George Opelka and Andre Ferreira with the company. ELC technology has been expanding in the past year and has made its way to hundreds of college matches. 

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SportAI to integrate with sports video platform Save My Play

Norwegian racket sports analysis platform SportAI has signed a partnership with AI-powered sports camera platform Save My Play and will integrate its technology into Save My Play’s system.

SportAI’s computer vision algorithms provide technique analysis for tennis, pickleball, padel and other racket/paddle sports like beach tennis. Integrated on a white-label basis with Save My Play, they will supply insights in the form of match, ball and player tracking metrics for tennis and padel courts that are equipped with Save My Play cameras.

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