Racket Sports Tech for March 2025

Table of Contents

• Ashley’s Tech Blog

• The One Club Revenue Metric You Cannot Ignore

• eSports News

• Invest in Racquet Sports Efficiency

• CourtReserve News

• Baseline Vision News

• Full Court Tennis News

• iPlayMe2 News

The One Club Revenue Metric You Cannot Ignore

If your growth strategy is just “get more members,” it’s time to rethink. More members don’t always mean more revenue, and packed courts don’t guarantee profit. In reality, many clubs are just chasing numbers—focusing on court bookings and membership sign-ups without looking at what truly drives financial success.

That’s where Revenue Per Player (RPP) comes in—the one metric your club can’t afford to ignore.

What is RPP?

Revenue Per Player (RPP) measures how much revenue each player contributes to your club across all touchpoints—memberships, lessons, clinics, events, pro-shop sales, and more.

The formula is simple:

RPP= Total Revenue / Number of Active Players

By tracking RPP, you stop guessing and start making data-driven decisions about what’s working, where to invest, and how to grow smarter.

RPP vs. Court Utilization: Which One is Better?

Many clubs focus on court utilization—tracking how often courts are booked to measure efficiency. While useful, this metric has a hard revenue ceiling.

Courts are a limited resource. No matter how efficiently you schedule them, there are only so many hours in a day. You can’t scale revenue if your only focus is filling courts.

RPP is different. Instead of just tracking booked hours, it measures total player value. This helps clubs:

• Identify high-value members who spend more across services

• Unlock new revenue streams beyond court reservations

• Spot underutilized players and increase their engagement

Why RPP is the Ultimate Growth Metric

Unlike traditional metrics that focus on space (court utilization) or volume (membership count), RPP helps you see the full picture of player engagement and spending.

Here’s how it drives sustainable club growth:

1. Powers Your Club’s Growth Flywheel

Growth isn’t about a single action—it’s about momentum. Clubs that succeed build a cycle where better operations lead to better experiences, which drive more revenue, which then funds further improvements.

We call this the Club Growth Flywheel, which consists of five areas:

1. Organizing operations

2. Managing resources

3. Engaging members

4. Customizing offerings

5. Expanding business

RPP turns this from theory into strategy. It highlights what’s working, what’s not, and where to invest next.

Example: If your RPP data shows that lessons drive the most revenue, you can prioritize growing that program instead of focusing solely on court reservations.

2. Provides a Clear Picture of Player Value

Not all members contribute the same way. Some book weekly lessons, others spend on gear or private events. RPP segments your audience and reveals spending trends, so you can:

• Target high-value players with premium services

• Identify gaps where players aren’t fully engaged

• Make marketing more effective by personalizing offers

3. Uncovers Revenue Beyond Court Time

If you’re only focused on memberships and court fees, you’re leaving money on the table. RPP reveals new revenue streams such as:

• Clinics & private lessons

• Social events & tournaments

• Pro-shop & equipment sales

• Food & beverage purchases

By understanding where players spend, you can maximize every interaction.

4. Spotlights Underutilized Players

Many clubs have active members who aren’t using all available services. RPP highlights engagement gaps, helping you:

• Upsell lessons & events to regular court users

• Convert casual players into more engaged members

• Increase participation in additional club offerings

By tracking spending behavior, you can strategically nudge members toward higher-value activities.

5. Enhances Player Experience & Retention

A better experience keeps members engaged. RPP helps personalize their journey.

• Players spending on lessons? Offer exclusive coaching packages.

• Frequent event attendees? Provide VIP perks or priority access.

• Low-engagement members? Send targeted offers to boost activity.

The result? Higher retention and stronger long-term revenue.

RPP: The MVP of Club Metrics

Instead of focusing on just filling courts or adding members, RPP shifts the conversation to how players contribute to your club’s success.

It helps you:

• Understand true revenue drivers

• Make smarter investment decisions

• Maximize member engagement & spending

CourtReserve helps tennis and pickleball clubs streamline operations, engage members, and unlock new revenue opportunities.

👉 Learn more or start your free trial at CourtReserve.com.

Reality Check: The Future of Esports in the Age of VR and AR

Gregory Gettinger of TENNIS ESPORTS wrote on his LinkedIn page: “This is one of the best articles I've come across in the past few months. I had to share it with you! Definitely worth a read.” We agreed.

Greg Smith writes in Esports Trade Association, “As virtual and augmented reality technologies rapidly advance, the esports industry stands on the precipice of a revolution that will redefine how games are played, watched, and experienced.”

Esports lives behind screens. In arenas across the world, thousands of fans watch the planet’s best gamers compete in digital worlds they can never truly enter. A League of Legends teamfight erupts on massive displays while spectators squint at tiny figures hunched over keyboards below. The most immersive competitive medium in entertainment history remains stubbornly two-dimensional—but not for much longer. With the advent of Virtual and Augmented Reality (VR and AR), this is set to change dramatically.

Virtual and augmented reality are about to shatter these barriers, transforming how we play, watch, and experience competitive gaming. This isn’t about better graphics or bigger prizes. It’s about stepping through the screen and into the game itself.

A New Reality: The Numbers Don’t Lie

The signs of this seismic shift are everywhere. Read the full article here

Are you interested in supporting solutions that enhance the on-court efficiency and well-being of racquet sports teaching professionals?

We're facilitating the search for investors for a product designed to help instructors manage their time more effectively during lessons and clinics, reducing interruptions and improving overall productivity. Additionally, it helps alleviate physical strain, promoting a healthier work environment for coaches.

If you're interested in learning more about this opportunity, please contact Rich directly.

CourtReserve & Brivo

Courtreserve partnered with Brivo, a cloud-based access control solution, to bring you a brand-new CourtReserve integration for entry management and facility security. Read the announcement.

Catalyst One Day User Conference Heads to Phoenix, AZ
Calling all CourtReserve customers in the southwest and beyond: Please join us on March 10th for training & (real) networking at Anthem Golf & Country Club, Anthem, AZ. Buy Tickets (customers only)

Member Loyalty Done Right
Missed the Patch Retention webinar? No worries, watch the recording at the link below to learn about CourtReserve’s upcoming integration with Patch Retention.
See the Recap

Player Insights - What Your Players (Actually) Want
Put yourself in your members' shoes. Pickleheads and CourtReserve served up this in-depth guide to do just that… Read the Guide

Webinar Rewind - Everything Cardio Tennis

Join us for an engaging and informative webinar hosted by Michele Krause, a pioneer in Cardio Tennis, and Ashley Owens, co-founder of CourtReserve.
Watch the recording

Product Tip - Copying Custom Court Costs
Looking for a smart way to cut down on processing fees?
Custom Court Costs Guide

Meet CourtReserve in 2025

CourtReserve Catalyst Tour: Phoenix, AZ
March 10, 2025 Anthem Golf & Country Club in Anthem, AZ Buy Tickets Now

The Directors' Club Retreat
March 30-April 1, 2025 The Directors Club in Boca West, FL

CourtReserve Catalyst Tour: Austin, TX
April 16, 2025 The Hills Country Club in Austin, TX Buy Tickets Now

See Baseline Vision in action this spring

We’ll also be at IMG Future Stars at TATOÏ Club in Athens, Greece, this April, where the next generation of tennis greats competes at the highest level. Expect cutting-edge tech, top-tier talent, and plenty of action!

Can’t make it, but still want to see Baseline Vision live? Be sure to follow us on Instagram or LinkedIn to see where we’ll be next!

New Camera & App Update

We've released several new updates for overall accuracy and performance improvements. As always, to get the best experience, make sure you update your camera and app before your next session!

Here's a quick guide on how to update the Cam.

Have you tried video replays yet?

Our replay feature got a serious upgrade towards the end of 2024.
Here's how it works.

Get the Baseline Cam

Australian Open Winner and Renowned Southern California Tennis Coach Brian Teacher Unveils Game-Changing Coaching Platform Available NOW!

Virtual tennis coaching has never been easier to use since former Grand Slam champion Brian Teacher launched the improved and updated Full Court Tennis (FCT) website where players can connect with world-renowned coaches for virtual lessons making tennis coaching easily accessible and affordable for everyone.

For a limited time, Teacher has announced that players and coaches of any level can sign up completely free with no credit card required.

See full press release here

Brian Teacher said, “We're thrilled to announce the launch of our brand new website, loaded with the latest tech and some amazing new features.”

Take a Tour

Full Court Tennis website

News from Sports Tech Start-up iPlayMe2

iPlayMe2 struts into the new year with an upgraded, version 3 of its club e-platform + player app, delivering even smarter Play Scheduling and Member Engagement.  At its recent launch at CMAA and the PTR Int’l Racquets Conference last month, iPlayMe2  highlighted its introduction of the “Smart Lottery” feature, where facilities can easily block off peak court times, and allow ALL of its membership to book interest in getting one or more of those prized courts.

iPlayMe2’s e-platform essentially demotes “first come first serve” to its rightful place, now enabling a facility to more equally allocate highly-demanded court times, and events, “fairly”. Thanks to the recent integration of Bryan Baker’s My Club Lives (MCL) into iPlayMe2, the platform delivers more fairness into membership, where obtaining highly-demanded court time can be a near keyboard armageddon, when early risers, or those with lots of free time on their hand, always reserve the best court times week in, week out.

Bryan’s MCL already shares the Oakland Hills Tennis Club customer with iPlayMe2, so it was a slam-dunk of an idea to stitch up further innovation into iPlayMe2, by leveraging the Smart Lottery feature across the global reach of iPlayMe2, which is also active in Europe, in seven (7) other languages.

iPlayMe2’s CEO and founder Paul Stratta replied “We’re keen to help clubs deliver a great membership experience, through a connected, community-focused approach, allowing the entire membership to experience the best of their club / facility, whether it’s getting games, scheduling matches, or meeting more members. The Smart Lottery feature is just one more, major example of the innovation that iPlayMe2 seeks to introduce widely.”

iPlayMe2, Inc is dually based in NYC, and Brussels, founded by native New Yorker, Paul Stratta, and his daughter Manuka, a Stanford University computer science graduate, now working at OpenAI. He clings to the hope that his daughter will eventually re-join as co-Founder.