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Racket Sports Tech for May 2025
Ashley's Tech Blog - GoRaqt - FCT - CourtReserve - TennisCircuits - This and That

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Ashley’s Tech Blog

The One Club Revenue Metric You Cannot Ignore
The One Club Revenue Metric You Cannot Ignore
If your club’s growth plan is all hustle and no pause, you’re heading straight for burnout — both for you and your staff.
Tennis and pickleball clubs often focus so much on booking courts, growing programs, and keeping members happy that they forget to build systems that support long-term success without exhausting everyone in the process.
That’s where Club Burnout-Proofing comes in—your new secret weapon for sustainable growth.
What is Burnout-Proofing?
Burnout-proofing means designing your club to run efficiently without draining your energy or your team’s capacity. It’s about creating structure, using smart tools, and setting healthy limits so you can operate more smoothly, protect your staff, and deliver an exceptional experience to every member.
Because when your people are overwhelmed, everything suffers.
The Real Cost of Club Burnout
Most clubs don’t realize they’re burning out until they hit a wall. Admins get buried in manual tasks, pros are booked from dawn to dusk, owners are working nights and weekends just to keep up, and members grow frustrated by lack of availability, miscommunications, and delays.
Burnout doesn’t just hurt morale—it stalls your growth. A maxed-out team has no bandwidth for innovation or expansion.
How to Burnout-Proof Your Club
First, look for opportunities to automate repetitive work. If you’re still manually managing court bookings, juggling waitlists in spreadsheets, or processing payments, it’s time for a smarter system. Automation gives your team time back and reduces the chance of costly errors.
Next, take control of scheduling. Saying yes to every lesson, event, and request might seem like good service, but it leads to chaos. Use your booking platform to create limits—like capping daily lessons for pros, blocking off rest periods, or setting rules that prevent overbooking.
Start tracking staff workloads in a meaningful way. It’s not just about how many courts are booked; it’s about how many hours your team is working, how many programs they’re leading, and how much time they’re spending on admin. This visibility helps you distribute work more fairly and avoid burnout before it happens.
Let your data guide decisions.
When you understand what programs are driving revenue, what events are actually worth your team’s time, and when peak demand really happens, you can shift your resources accordingly and avoid stretching yourself thin for low-return activities.
Finally, focus on culture. Build a club environment that values people, not just performance. Clear communication, realistic expectations, recognizing wins, and encouraging time off aren’t just nice touches—they’re essential for retention and growth.
A Healthier Club is a More Profitable One
When your club is burnout-proof, everything gets better. Staff stay longer. Members get more consistent, high-quality experiences. You stop firefighting and start scaling. You build a business that runs with you—not just because of you.
CourtReserve helps tennis and pickleball clubs streamline operations, engage members, and unlock new revenue opportunities.
👉 Learn more or start your free trial at CourtReserve.com.
![]() Ashley Owens | Ashley Owens, hailing from St. Augustine, FL, is Co-Founder and Director of Sales & Marketing for CourtReserve, the all-in-one Club Mgmt. software and app. |
GoRaqt Courtside Smart Kiosks
GoRaqt Partners with Dunlop as First Ball Supplier for Courtside Smart Kiosks
GoRaqt, the world’s first courtside smart kiosk designed to provide racquet sports players with instant access to premium equipment, is proud to announce Dunlop as its inaugural tennis ball supplier. This partnership marks a major milestone in GoRaqt’s mission to enhance the on-court experience by offering players high-quality gear exactly where they need it.
GoRaqt’s smart kiosks are strategically placed near tennis, pickleball, and padel courts, enabling players to purchase essential items such as tennis balls, as well as demo or rent premium racquets, paddles, and bats. With user-friendly touchscreen interfaces, contactless payment options, and UVdisinfection of equipment, GoRaqt delivers unparalleled convenience and safety to tennis and other racquet sport enthusiasts at public courts, sports clubs, HOAs, hotels & resorts, and camps

Dunlop, a global leader in tennis equipment and innovation, will supply its industry-renowned tennis balls to GoRaqt kiosks, ensuring players have access to products known for their performance, durability, and consistency. From casual practice sessions to competitive matches, players can now rely on GoRaqt kiosks stocked with Dunlop balls to stay game-ready.
The GoRaqt system consists of:
The GoRaqt Smart Kiosk. With interactive touchscreen, the kiosks rents and sells racquets, paddles, bats, and balls. It also facilitates racquet stringing and regripping via the kiosk’s attached lockers.
A companion GoRaqt digital app to reserve equipment, connect players with one another and with coaches, and provide content aimed at improving the user’s game from both technique and lifestyle perspectives
Integrated third-party apps, including AI sensors and shot tracking and analysis
FCT with new Match Analysis and Tagging feature!

What is Match Tagging?
Tag key moments in a match for easy review.
Players can highlight specific areas they want their coach’s input on.
Coaches can tag important moments for players to focus on during lessons.
Why Use It?
Perfect for reviewing long matches—skip the two-hour footage and go straight to the critical plays.
Fast video processing speeds and an easy upload process on the website.
Free for a limited time—sign up today and start tagging!
How Does it Work?
Set the timestamp of the tag.
Add a title to describe the moment.
Save and share it with coaches or in lessons. Tags will automatically appear when the lesson opens.
CourtReserve News

Court Recording with Save My Play

Courtreserve’s newest integration brings powerful recording capabilities to your courts. With Save My Play, players can record full sessions, get AI-generated highlight reels, and instantly replay key moments. And coaches can use playback tools for real-time feedback, while managers can access footage when needed for security or review.
It’s a smarter, more dynamic way to elevate every match – and it’s all built right into CourtReserve.
Self-Serve Drinks with PourMyBev

We’ve partnered with PourMyBev to keep things flowing at your club – literally!
With this integration, your club can offer self-pour beverage options. Players simply scan a QR code to activate the tap and the system will automatically add charges to their account.
How Dill Dinkers Scaled from One Club to a Nationwide Franchise

Founded in 2022 by Will & Denise Richards, Dill Dinkers became a premier indoor pickleball experience. With rapid expansion in mind, they chose CourtReserve to streamline operations, scale efficiently, & build one of the largest U.S. pickleball franchises. Read Their Story
Catalyst in California

📅 Tuesday June 10, 2025
📍 Rancho Mirage, CA
🎟️ $189
CourtReserve Catalyst is coming to the West Coast! We’re excited to officially announce our upcoming Catalyst stop in Rancho Mirage, CA on June 10.
This event brings club leaders together for a full day of learning, strategy, and real conversations that move your club forward.
TennisCircuits - Tennis Events Platform
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