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SETS is Making Waves
Put our professionals in the best possible position for them. Their career and education come first.
Rich Neher & Kyle LaCroix
March 13, 2026
Table of Contents
SETS Is Making Waves
You have probably heard and read a lot about SETS and its founder/CEO, Kyle LaCroix, lately. On LinkedIn, Kyle describes his company:
SETS Consulting specializes in racquet sports industry professional development. We provide career-long mentoring and guidance, helping professionals at private clubs, public facilities, and all other areas of the industry. We excel in helping directors and coaches maximize their talents, strengthen their current skillset, and introduce new concepts to help our clients improve as industry players and people. Backed by over 40 years of business and tennis management experience, founder and CEO Kyle LaCroix and his team of experts are recognized as thought leaders in their field. At SETS, we believe there is a better way to get ahead in our industry, and it’s not just working harder; it's working smarter and with the right team. Quality, expertise, and passion are the core of what drives our business. We look forward to setting our clients up for success, one day, one ball, one shot at a time.
Kyle’s latest post has caught our attention again.
When you stop trying to make everyone fit your vision and start helping people achieve their version of success… everything changes.
When you stop trying to make everyone fit your vision and start helping people achieve their version of success… everything changes.
That’s the philosophy behind SETS.
People first.
Professionals first.
Purpose first
One of the biggest mistakes I made early in my career was assuming everyone wanted what I wanted.
I was wired to compete, improve, and push the limits of what was possible.
So I coached everyone the same way. Eventually, I realized something important. Not everyone is trying to win Wimbledon.
Some players want community. Some want health.
Some want a place to belong. The same truth applies to leadership in our industry.
Great Directors do not build programs around themselves. They build environments where every member can pursue their version of success.
When leaders listen first, everything changes. Programs improve. Teams grow stronger. Communities deepen.
The future of racquet sports leadership will belong to those who understand one simple principle.
People first. Always.
That’s what SETS aims to do. Put our professionals in the best possible position for them. Their career and education come first.
The SETS Product Ecosystem
The SETS Product Ecosystem
Are you just working in racquet sports…
Or intentionally building a career in racquet sports?
If you’re serious about the second one, take a look at what SETS has built.
Over the decades, having worked with racquet sports professionals across the country, I’ve noticed something.
Most people in our industry do not lack ability or potential. They lack guidance.
There is no clear career path. No roadmap. No mentor helping you navigate the decisions that shape your future.
That is a big reason why I built SETS the way I did.
SETS is not just one product. It is now a full professional development ecosystem designed to help racquet sports professionals at different stages of their journey.
At SETS, we have something for everyone...because we are for everyone!
Here are the ways you can engage with SETS:
🪫 SETS 2026 RESET
A powerful starting point for professionals who want to reset their thinking, gain clarity, and start building their career with more intention.
https://lnkd.in/eMqV52de
🫡 SETS 8 Mission Bootcamp
A guided professional development journey built around 8 critical missions to help you identify strengths, sharpen your thinking, and become a stronger coach, leader, and professional.
https://lnkd.in/etApxQkY
🙌 SETS VIP Day
A private strategy intensive where we spend focused time working directly on your career, leadership challenges, opportunities, and next steps.
https://lnkd.in/e4QzNHuf
💪 SETS Annual Boost
A full year of guidance, perspective, and professional support to help you navigate your career with intention and continue growing throughout the year.
https://lnkd.in/eUpsuFRb
👑 SETS Career Package
Our flagship and most impactful offer. A premium long-term partnership where I invest directly in the professional through mentorship, certifications, memberships, education, and real-world career guidance.
https://lnkd.in/ern_Uaxn
The racquet sports industry needs more professionals who take ownership of their development. Not just more busy coaches. More prepared leaders.
More intentional professionals. More people willing to build something meaningful. If that is you, the door is open.
 Kyler LaCroix | Kyle LaCroix, Founder & CEO of SETS |