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The Heart Of The North : The Remarkable Rebirth Of Aberdeen Squash Club
At first glance, Aberdeen Squash & Racketball Club may look like a normal squash club – but the moment you join, you’ll see that this is not your standard club – it’s a social hub – and it’s absolutely thriving; with an annual turn-over of half a million pounds!

Andy Whipp
The 92% who come back: the retention number that changes your unit economics
Padel's headline retention number is remarkable. But the real test of whether a venue keeps its players is often happening somewhere no booking platform can see: the club WhatsApp group. Eight days of one, read properly, told us more than most dashboards do in a quarter.

Ross Thornley















