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Tennis Has Never Been Hotter — So Why Is It Becoming Harder to Watch?
As participation surges, tournament attendances break records and tennis finds a new place in popular culture, escalating ticket prices raise an important question for the industry: could the sport’s commercial success ultimately make it less accessible?
Padel Has Escaped the Sports Club – And Other Racket Sports Should Take Note
From Munich Airport and shopping centres to car parks, churches and floating barges, padel’s willingness to take the game to the consumer is becoming one of its biggest growth advantages – and there are lessons here for tennis, squash, badminton and pickleball
The Tennis Equipment Industry May Be Selling Players the Wrong Things
New data from Perfect Racket suggests recreational players want more control, understand less about their equipment than the industry assumes, and may be far more open to switching brands than conventional wisdom suggests. For manufacturers, retailers, coaches and clubs, the commercial implications are significant.
The Junior Tennis Pathway Has a Success Problem — And Coaches Are in the Middle of It
Participation is booming and the pathway to professional tennis is becoming more sophisticated, but for coaches, academies and governing bodies, the bigger question is whether we are defining success too narrowly — and what that means for the young players who never make the Tour.