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Mixed Doubles Might Be Racket Sports’ Greatest Commercial Advantage
Tennis, padel and pickleball possess something most major sports cannot easily replicate: men and women can compete together, on the same court, in a format that works from the local club all the way to primetime television. The industry may still be underestimating just how valuable that is.
Tennis Has Never Been Hotter — So Why Is It Becoming Harder to Watch?
As participation surges, tournament attendances break records and tennis finds a new place in popular culture, escalating ticket prices raise an important question for the industry: could the sport’s commercial success ultimately make it less accessible?
Padel Has Escaped the Sports Club – And Other Racket Sports Should Take Note
From Munich Airport and shopping centres to car parks, churches and floating barges, padel’s willingness to take the game to the consumer is becoming one of its biggest growth advantages – and there are lessons here for tennis, squash, badminton and pickleball
The Tennis Equipment Industry May Be Selling Players the Wrong Things
New data from Perfect Racket suggests recreational players want more control, understand less about their equipment than the industry assumes, and may be far more open to switching brands than conventional wisdom suggests. For manufacturers, retailers, coaches and clubs, the commercial implications are significant.
