Hello dear readers, friends, and racket sports enthusiasts.

Welcome to the July edition of Racket Business. We trust that everyone is enjoying their summer thus far and is eagerly anticipating the start of Wimbledon. Rich will be traveling to Europe this week to meet with Tim and attend his first-ever couple of days at the Championships.

This month, Racket Business is featuring a diverse range of topics related to the racquet sports industry. We explore the business of Padel in Eric Rebhuhn's report about PADEL LUX in Odds and Ends. Mitch Kutner outlines the growth of POP Tennis on an international grassroots level. Rod Heckelman delves into the age-old debate of whether men should continue to play a three out of five-set match at the four major championships. Gary Horvath presents a compelling argument highlighting the unlikelihood of population growth to increase tennis participation in the U.S.

In the Travel & Hospitality section, Robert Davis provides insights into the intricacies of traveling with a tennis racket while Tom Ravenhill examines the latest trends and drivers in sports hospitality. Ashley Owens focuses on revenue maximization and community building in her Tech Blog. The Commish also makes an appearance this month, alongside Cesar O. Andrade, who explores the impacts of AI on racquet sports.

Rich advocates for holding the USTA accountable and emphasizes the importance of reputation laundering through initiatives such as the US Open Fan Week and the USTA Foundation.

Stay tuned for more exciting content this month, including racket technology updates, learning resources, event dates, and June's podcasts. Enjoy and have a fantastic July!

Rich & Tim

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TRAVEL & HOSPITALITY

ODDS & ENDS

RACKET SPORTS INDUSTRY

KNOWLEDGE IS POWER