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JOOLA Becomes DUPR’s Official Ball — But This Deal Is About Much More Than Pickleballs
The HC-40 will become mandatory across DUPR-sanctioned competition from September. On the surface it is another equipment partnership; look closer and it tells us something more interesting about where pickleball is heading as ratings, events and equipment become increasingly interconnected.
Racket sports tournaments should start thinking more like music festivals
From food and fan zones to sponsor activations and longer dwell times, the festival industry offers a useful blueprint for turning tennis, padel and pickleball events into destinations people want to spend the whole day at.
London P1: A Big Win for Padel – But Not Yet a Perfect Product
Premier Padel’s first London event delivered the atmosphere, the stars and the crowds. But its opening week also exposed some of the challenges the sport must solve if it wants to turn millions of players into a genuine professional spectator audience.
