- Racket Business
- Archive
- Page -544
Recent articles...
Mixed Doubles Might Be Racket Sports’ Greatest Commercial Advantage
Tennis, padel and pickleball possess something most major sports cannot easily replicate: men and women can compete together, on the same court, in a format that works from the local club all the way to primetime television. The industry may still be underestimating just how valuable that is.
Tim Farthing
Tennis Has Never Been Hotter — So Why Is It Becoming Harder to Watch?
As participation surges, tournament attendances break records and tennis finds a new place in popular culture, escalating ticket prices raise an important question for the industry: could the sport’s commercial success ultimately make it less accessible?
Tim Farthing