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On’s Signing of Arturo Coello Signals a Major Inflection Point for Padel’s Commercial Future
The global padel industry has reached another defining milestone. Swiss performance brand On has officially entered the sport at the highest level, announcing a long-term partnership with World No.1 Arturo Coello.
Tim Farthing
5 Things That "Might" Happen in 2026
Every January, predictions fly around the sports industry like an overhit topspin lob. Some are grounded in logic and trendlines. Others are... less so. In the spirit of fun — and to remind ourselves how unpredictable sport can be — here are five things that might happen in 2026, but almost certainly won’t.
Tim Farthing
