Legendary Tennis Director, RSPA Master Professional, Podcaster, and "Mr. Conviviality" joins forces with leading Racket Sports Search Firm
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Let’s support the coaches who are in the trenches, doing it ethically and holding the “squatters’ accountable.
Steve Whelan uncovers 'path dependency' where tennis coaches find it difficult to deviate from their established methods even if better systems are now available
The fan experience in sports has undergone a significant transformation. The energy from the stands, with fans singing, chanting, and waving flags, creates an immersive environment that enhances the excitement. What about tennis?
Steve Whelan uncovers how textbook practices are hard to shake with coaches ignoring contradictory evidence leading to confirmation bias
Steve Whelan argues that tennis too often look to the top players for guidance ignoring what can be learned from those who didn't reach the highest levels of the game
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We need to also catch the attention of the best and the brightest to be leaders in the tennis industry
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