Steve Whelan uncovers 'path dependency' where tennis coaches find it difficult to deviate from their established methods even if better systems are now available
The fan experience in sports has undergone a significant transformation. The energy from the stands, with fans singing, chanting, and waving flags, creates an immersive environment that enhances the excitement. What about tennis?
Steve Whelan uncovers how textbook practices are hard to shake with coaches ignoring contradictory evidence leading to confirmation bias
Steve Whelan argues that tennis too often look to the top players for guidance ignoring what can be learned from those who didn't reach the highest levels of the game
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Without an organisation to help you choose, it's a lottery so please do your homework and talk to former pupils of any coach you are considering employing, says Academy owner Tamer El Sawy
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